Formulation considerations for NAD+ ingredients

NAD+ AND NADH: THE CELLULAR ENERGY DUO
POWERING THE NEXT WAVE OF LONGEVITY
AND PERFORMANCE PRODUCTS

Why premium brands are using Fish Collagen

Why Fish Collagen is Gaining Attention in Pet Nutrition

Pet nutrition manufacturers often ask whether fish collagen or bovine collagen is the better choice for joint, skin and coat formulations. The answer depends on the application, but fish collagen offers several advantages…

July Market Insights from Willows Ingredients

July 2026 Market Insights

What’s happening in the market, and what does it mean for your business? Our Market Insights cut through the noise to bring you the latest developments affecting ingredient availability, pricing, supply chains and global trends. Whether you’re planning production, managing costs or sourcing strategically, our analysis helps you stay informed and make confident decisions.

May Market Insights from Willows Ingredients

The Willows Group Market Insights – May 2026

While ongoing geopolitical tensions continue to create uncertainty across global markets, our focus remains the
same, to stay close to our manufacturing partners, understand emerging trends early, and ensure our customers
have access to reliable, scalable supply. Continue reading