Entries by Maura Lavelle

Joint and Mobility Supplement Formulation Guide Ingredients and formulation building blocks for human nutrition and animal health Joint and mobility is an established and evolving category across both human nutrition and animal health. Whether developing a new product, extending an existing range or reviewing an established formulation, the opportunity is to consider how different ingredients […]

Which magnesium has the best bioavailability?

The difference between reacted and blended magnesium and why it matters. When choosing a source of magnesium for your supplements, it is important to understand whether you are working with a fully reacted type or a blend.  

Why premium brands are using Fish Collagen

Why Fish Collagen is Gaining Attention in Pet Nutrition Pet nutrition manufacturers often ask whether fish collagen or bovine collagen is the better choice for joint, skin and coat formulations. The answer depends on the application, but fish collagen offers several advantages…

July Market Insights from Willows Ingredients

July 2026 Market Insights What’s happening in the market, and what does it mean for your business? Our Market Insights cut through the noise to bring you the latest developments affecting ingredient availability, pricing, supply chains and global trends. Whether you’re planning production, managing costs or sourcing strategically, our analysis helps you stay informed and […]

Willows Ingredients Announces New Chapter with IMCD Group

Willows Ingredients Announces New Chapter with IMCD Group Almost 19 years ago on 19th of April 2007, Willows Ingredients began life at home in Gorey, Co. Wexford, founded by David and Carmelia Scrivens with a clear vision, strong values, and plenty of determination. What started as a small family venture quickly grew into something much […]

Climate Action Programme

 Willows Ingredients When we were invited to take part in the BITC Climate Action Programme for SMEs, we saw it as an opportunity to step back and really understand what sustainability means for our business and for the wider industry we operate in. “Sustainability” is a term that’s used a lot, but it can mean very […]

Willows Ingredients Expands Gelatine Portfolio with Gelprime Partnership

Willows Ingredients Expands Gelatine Portfolio with Exclusive Gelprime Partnership Ashford, Ireland, November 2025  Willows Ingredients is proud to announce an exclusive partnership with Gelprime.  This strategic collaboration strengthens Willows’ position as a trusted supplier to the UK and European markets, enhancing its portfolio with a premium range of gelatine solutions designed for food, nutrition, and […]

May Market Insights from Willows Ingredients

The Willows Group Market Insights – May 2026 While ongoing geopolitical tensions continue to create uncertainty across global markets, our focus remains the same, to stay close to our manufacturing partners, understand emerging trends early, and ensure our customers have access to reliable, scalable supply. Continue reading