The Willows Group Market Insights – May 2026 While ongoing geopolitical tensions continue to create uncertainty across global markets, our focus remains the same, to stay close to our manufacturing partners, understand emerging trends early, and ensure our customers have access to reliable, scalable supply. Continue reading
The Willows Group Market Insights – October 2025 Market Sentiment this week remains cautious across key amino acid categories, with many buyers taking a wait-and-see approach ahead of new pricing announcements from leading Chinese manufacturers …….
Add The Power of a Branded Ingredient with the Mg Neezium® Series. In the crowded supplements market the difference between “just another magnesium” and a truly premium product often comes down to one thing……. what is it:….
Latest Market Insights and Updates – June 2025
Not too long ago, collagen was the go-to ingredient for glowing skin and glossy hair. Fast-forward to 2025, and it’s clear that collagen has evolved — it’s no longer just about beauty; it’s about broad-spectrum wellbeing. Think joint health, gut resilience, muscle recovery and healthy ageing. It’s no surprise, then, that demand is booming.
Price trends, EU Sustainability Reporting Requirements and much more….
Willows Ingredients Launches Mg Neezium Series™ — Premium Magnesium Solutions for Health and Wellness. We’re delighted to unveil the official launch of our own branded magnesium range — The Mg Neezium Series™ — a tailored suite of high-quality magnesium ingredients developed to meet the growing health and wellness market demands. Here’s the detail…
Revolutionising Collagen Supplements with Vinh Wellness Fish Collagen As consumer demand for high-quality, sustainable, and scientifically backed collagen products continues to rise, manufacturers are seeking premium ingredients that set their brands apart. Whether formulating collagen sachets, powders, ready-to-drink beverages, or even collagen-infused snacks like popcorn or protein bars, the key to success lies in sourcing […]
Award Winning Partnership for Lute-gen® Willows Ingredients Announces Distribution Partnership with Bio-gen Extracts for Award-Winning Lute-gen® Willows Ingredients is delighted to announce its new distribution partnership with Bio-gen Extracts, bringing the award-winning Lute-gen® to customers in the UK and Ireland. Lute-gen® is a scientifically backed, high-quality Lutein designed to support eye health, cognitive function, and […]
January 2025 Market Insights: What are the movers and shakers in the VMS space. What is on our Radar for 2025? Find out ….
As sourcing specialists and distributors of high-quality raw materials, we support manufacturers across the human nutrition, functional food & beverage, and ingestible beauty markets. From vitamins, minerals and botanicals to collagen and other specialist ingredients, we work with trusted global manufacturing partners to source reliable, compliant ingredients for supplements, fortified foods, functional beverages and beauty-from-within applications.
We specialise in Sports Nutritional Ingredients including vitamins, amino acids, and ergogenic acids. Find out more
Our latest additions to our supply portfolio include Black Soldier Fly larvae and Cricket Protein. Find out more
